MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming servic